It is expected that in 2022, consumers will still pay great attention to improving immunity and emotional support, mainly to relieve stress and relax the mind, GABA, saffron, skullcap, lemon balsam, spearmint, chamomile, jujube kernel, kava, Magnolia , Lavender are mildly calming, while more powerful nerve relaxants are Valerian and Hops. Often used with other stress support ingredients such as GABA, magnesium and vitamin D.
Probiotic ingredients are also commonly used for mood management, and they can reduce stress by helping to produce neurotransmitters in the gut. Ashwagandha grew the fastest among mood-management ingredients with over $50 million in annual sales on Amazon, followed by zinc, electrolytes, digestive aids (probiotics, prebiotics, digestive enzymes), melatonin, vitamin D, and Collagen.
In the immunization ingredient category, vitamin C, vitamin D, zinc and elderberry are the top-selling ingredients. Immunization raw materials with faster growth rates include vitamin C (non-esterified), apple cider vinegar, elderberry, ashwagandha, vitamin D, astragalus, super mushrooms, superfoods, etc.