In recent years, women’s consumption expenditures have risen sharply around the world. Focusing on women’s health and wellness consumption, categories such as oral beauty, weight management, sports nutrition, and emotional sleep have rapidly risen in the domestic female functional food market.

As far as the health food market is concerned, intestinal health, overall health, beauty and skin care, weight loss, joint health, improvement of blood flow (cold disease), eye protection, energy replenishment, improvement of immunity, brain health, lowering three highs, sports nutrition, enhancement The market demand for liver function, oral health, and uric acid reduction is very large. According to statistics, the health categories most concerned by women aged 20-30 are skin beautification, maintaining overall health, anti-fatigue, and maintaining body; women aged 30-40 are concerned about beautifying skin, nutritionally balanced, maintaining overall health, and maintaining Body: 40-50 year old women are concerned about skin beautification, maintenance of overall health, anti-fatigue, and anti-oxidation. In addition, in response to workplace pressures, the top ten health needs of white-collar workers include skin beautification, weight loss, anti-fatigue, head/shoulder/back pain, edema, intestinal health, overall health, body fat suppression, and countermeasures for cold symptoms.

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